About the role
The Sales Development Representative (SDR) is responsible for generating and qualifying new business opportunities by proactively reaching out to companies that may benefit from our digital marketing and technology services.
The SDR will identify business pain points, create interest in our solutions, qualify prospects, and schedule qualified appointments or live transfers with the Account Executive team.
Our services include:
Online Marketing
SEO Services
Website Design & Redesign
Frontend Development
Lead Generation
Brand Visibility & Digital Presence
Key responsibilities
- Identify businesses with outdated websites, weak online presence, poor search rankings, or ineffective marketing strategies.
- Conduct high-volume outbound cold calls using predictive dialing systems.
- Use approved scripts and talk tracks to introduce company services and generate interest.
- Engage business owners and decision-makers in meaningful conversations.
- Ask effective qualifying questions to understand:
- Current marketing efforts
- Website performance
- Lead generation challenges
- Business goals and pain points
- Budget and decision-making process
- Identify potential sales opportunities and determine prospect fit.
- Schedule qualified appointments with Account Executives.
- Transfer highly interested and qualified prospects directly to Account Executives when appropriate.
- Handle objections professionally and maintain a positive representation of the company.
- Maintain accurate and up-to-date CRM records, including call outcomes, prospect information, notes, and follow-up activities.
- Consistently follow up with prospects according to the sales process.
- Collaborate with Account Executives and management to improve lead quality and conversion rates.
- Performance KPIs
- Daily Outbound Calls: Minimum 250
- Connect Rate: 15%+
- Qualified Appointments / Live Transfers: 10–12 per day
- CRM Accuracy: 100% accurate and updated records
- Follow-Up Consistency: Timely and effective follow-ups with prospects
- Lead Quality: Consistent generation of relevant and sales-ready opportunities
- Ideal Candidate
- The ideal candidate should be able to quickly recognize businesses that may have opportunities for improvement, such as companies that:
- Have outdated or poorly designed websites.
- Are not ranking effectively on Google.
- Have weak social media presence or inconsistent branding.
- Struggle to generate leads, calls, or online inquiries.
- Need SEO or digital marketing support.
- Could benefit from paid advertising.
- Require website redesign or development.
- Have limited online visibility compared to their competitors.
- What Success Looks Like
- A successful SDR consistently creates new sales opportunities by identifying the right prospects, engaging decision-makers, understanding their business challenges, qualifying their needs, and connecting them with the appropriate Account Executive.
Candidate requirements
- Excellent verbal and written communication skills.
- Strong persuasion, questioning, and objection-handling abilities.
- Confident and comfortable speaking with business owners and decision-makers.
- High-energy, self-motivated, and target-oriented personality.
- Strong persistence and ability to handle rejection professionally.
- Ability to quickly identify business pain points and sales opportunities.
- Basic understanding of CRM systems and sales processes.
- Previous experience in sales, business development, telemarketing, or cold calling is preferred.
- Basic understanding of digital marketing, SEO, websites, or online advertising is an advantage.
- Strong organizational and time-management skills.
- Ability to perform effectively in a high-volume, target-driven environment.
